ABOUT KIARA E-SPORTS

Kiara Esports is a not-for-profit body established in 2020 to promote esports in Malaysia, increase its level of awareness, improve standards and inspire future talent.

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As a free body, our aims are to support esports and provide expertise and advice. We are focused on the grassroots level of esports and are not a governing body.

As we are a not-for-profit organisation, all revenues generated go back into the running of the organisation, and into funding grassroots esports, including running our Kiara Esports Championships for schools and colleges, supporting the setting up of clubs and other initiatives.

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We are not pushing esports as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other esports benefits when done in moderation. Esports promotes teamwork and communication, develops communities and provides jobs.

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We help to educate parents, teachers, media, policy makers and government around what esports is and its benefits. We’re working with schools, libraries and other educational establishments to embrace esports and create some inspiring events and activities.

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We are looking at the bigger long-term picture with the goal of fostering more Malaysian esports talent in the future.